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Linda M. Cohen |
| Why
Study Physical Organization and 'Strategic Firm Geography'?
Today’s
technologies have prompted firms to re-organize and relocate
for competitive advantage: the joint forces of ICTs and
globalization have prompted a geographic redistribution of
intra-firm activities and inter-firm relationships (e.g.,
increased firm presence in more distant geographic markets,
and increasingly distant outsourcing and cooperative
relationships, both domestically and abroad). But, while
firms are exploiting cost advantages from this physical
reorganization, firms are also grappling with administrative
and strategic tradeoffs (e.g., coordination and control
challenges associated with dispersion).
While it is known that the physical organization of economic activity affects economic performance, very little is known about general trends in the physical patterns of firms, contemporary trends, trends in non-manufacturing sectors, or trends at the firm-level (this is because economic spatial studies have tended to focus on successful industrial districts, and because studies with a broader scope have tended to focus on historical manufacturing patterns). Furthermore, the managerial and strategic implications of these patterns have received relatively little attention in management research. Issues related to the physical organization of firms are relevant to a large and diverse population of economic players. A large proportion of firms manage across distance both internally and in relationships with other economic players - for example, there is a trend toward increased outsourcing and cooperative relationships, both domestically and abroad, and an increase in multi-unit firms operating in several distinct geographic markets. To give a sense of the numbers, there were over 17.6 million business locations (“establishments”) and over 7.2 million firms with employees in 2002 in the U.S. alone (U.S. Census Bureau; Economic Census), which are likely engaged in distance-spanning cooperative relationships; a rough estimate of all multi-unit firms in the U.S., based on a 5-8% frequency1 would be 360,000 to 576,080 U.S. firms. Management inquiry into this connection between physical organization and firm outcomes is not new - in fact, it is of central concern in some of the key theoretical antecedents of modern management and strategy research. For instance, in terms of strategy, the importance of physical organization is recognized in foundational thinking on administrative control, firm structure, and growth/capabilities: Simon (1945) wrote of “place” as one of the bases for organizing for efficient administrative control, and argued that office layout is one of the important formal determinants of organizational communication systems; also, in his classic work on firm structure, Chandler (1962) made numerous references to the connection between geographical and administrative organization, illuminating problems arising when the two are disconnected; also, Penrose (1959) described how firms’ physical assets play an important role in the value creation process, via an interaction with human resources.2 Relevance for Economic Production & Performance
Relevance for Economic & Social Policy
Relevance for Management Research & Theory: Improving our understanding of organizations Despite the economic and strategic relevance of the physical context outlined above, management scholars have tended to not pay much attention to questions of physical organization and design (Pfeffer, 1997). In contrast, other research streams (e.g design/behavior, environmental psychology, architecture, and geography) have explored the relevance of physical context to organizational processes and business phenomena. The time is ripe for building bridges between strategy research and these other research communities:
As mentioned above, management inquiry into the connection between the physical context and organizational processes & outcomes is not new - in fact, it is of central concern in some of the key theoretical antecedents of management research. For example:
______________________________________________________________________________________________________________________ 1. The proportion of multi-unit firms varies by industry sector - for example, in Information services sector (NAICS 51), 7% were multiunit firms in 2002, 8% in Wholesale trade (NAICS 42), 5% in the Health care and social assistance (NAICS 62) sector, and 6% in Retail trade (NAICS 44-45). 2. This idea has been reiterated in later discussions on organizational knowledge (e.g., Nelson & Winter, 1982; Langlois, 1992) and diversification (e.g., Farjoun, 1998). 3. Indeed, Audretsch (2003) argues that the strategic management of places will gain increasing prominence in public policy. 4. In addition to machinery, this includes the work setting layout and ambient conditions (e.g. Emery, 1959). |
© LMCohen 2007.